5 Ways Content Marketing Improves Your Business

  • Feb 16, 2018



5 Ways Content Marketing Improves Your Business

By Barbara Hobart

Do you ever feel like you’re not connecting with your customers, or not getting as many leads as you’d like? Despite your presence on social media and having a killer website, you’re still not getting the amount of traffic you hoped for. So, what can change? How do you find a new way to communicate? What would set you apart from the rest of your competition?

The Answer: Content Marketing

Have you ever noticed that whenever you type a question into Google, the first page of search results usually consists of blogs? That’s no coincidence. Blogs are an ideal way to market your business and increase traffic to your website. Below are five ways content marketing improves your overall business and gets you ahead of the game.

Let’s start with the most obvious…

Drives traffic

The key to writing a good blog post is answering three questions: what, why, and how? People are constantly looking for answers and solutions that will make their business life better. Focus on writing what we call compound blogs, which offer advice and answers to readers. Compound blogs have increased visits over time and generate 38% of all organic traffic. Imagine how much business you’d gain just from writing one blog alone!



So, what are you waiting for? Share your expertise with your clients and potential clients. It's easy. Ask yourself: What business tips do my customers need?  What products or services do I offer that will help them elevate their brand? 


Connect with your client base

The great thing about content marketing is it gives your audience a sense of who you are as a company. You can develop your own voice and have space where you can dive deep into solving the problems your customers face. Not only do you provide your readers with good content that they want to read, but you’re also building your authenticity. People want to see what you have to share. And the more content you create, the more curious they will be about your blogs. Pretty soon, you’ll develop a following of loyal readers.

Provides credibility

As you write more and more content, you become an invaluable resource to your readers. Before too long, they will start coming to you to find the solutions to their problems. And if potential customers are able to find answers to their questions via your blog, a foundation of trust will be laid before they even get into business with you. 

Improves your website’s SEO

Blogs are the key to inching your way to the very top of the Google search page. As you continue to write more relevant blogs, and link to main parts of your website from within your posts, your website’s SEO will improve. Google’s analytics can be a tricky path to navigate, but the fastest way to get more traffic to your website is to write blogs that have specific keywords relating to your industry. Think of it this way – the more quality content you write and the more views you get, the higher your website will climb in search engines. 

Simplifies your marketing

The best part about content marketing is that you don’t have to be a tech wizard to figure it out. It’s as easy as writing out your ideas and posting them into a simple text editor. Find a cool image for your blog header and then BOOM! Your blog is ready to go. Not only have you provided your readers with a resource that they will value time and time again, but you also didn’t have to learn any complicated technology in order to do it.

If you'd like more tips, feel free to give me a call. For those who don't want to set pen to paper or just can't find the time, contact HomePlates and we'll create the content you need so you can stand out from your competition.

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  • Tags: Content Marketing, Self Promotions, Promotional Marketing